beauty · 2024
NOIR Fragrance
A Scent You Feel Before You Smell
Sold Out 72h
First Run
12M+
Campaign Views
$2.1M
Earned Media
38K
Waitlist
Overview
Launch campaign and brand identity for NOIR's debut collection — three unisex fragrances that challenge conventional perfumery through synesthetic design.
Client
NOIR Parfums
Industry
beauty
The Problem
Entering a saturated luxury fragrance market dominated by heritage houses. NOIR needed to create immediate brand recognition and desire without the benefit of legacy or celebrity endorsement.
Creative Direction
Synesthesia as concept — each fragrance is presented not through traditional imagery but through texture, sound, and movement. The campaign film has no dialogue, only haptic close-ups and ASMR-inspired sound design.
Deliverables
Branding
- Brand identity
- Bottle & packaging design
- Retail display system
- Scent strip design
Content
- Campaign film (3 edits)
- Social content (120 assets)
- Influencer toolkit
- Press kit
The campaign sold out our entire first run in 72 hours. StudioNoir understood that luxury is about feeling, not showing.
Marcus Webb
Founder, NOIR Parfums