fashion · 2025
Maison Célestine
Redefining Parisian Haute Couture for the Digital Age
+47%
Revenue Increase
+320K
Social Following
+185%
Online Sales
240+
Press Mentions
Overview
A complete brand transformation for Paris's oldest independent couture house, translating 140 years of craftsmanship into a digital-first luxury experience while preserving the maison's soul.
Client
Maison Célestine
Industry
fashion
The Problem
Maison Célestine was losing relevance with younger affluent consumers. Their digital presence felt dated and disconnected from the exquisite craftsmanship that defined their atelier. Sales had declined 23% over three years.
Creative Direction
We drew from the maison's archive — hand-drawn sketches from the 1880s, fabric swatches, love letters between founders. The new identity merges this heritage with radical minimalism: a monochrome palette punctuated by a single gold thread motif.
Deliverables
Branding
- Visual identity system
- Brand guidelines (280 pages)
- Typography commission
- Packaging design
Digital
- E-commerce platform
- Virtual atelier experience
- Social media strategy
- Digital lookbook system
StudioNoir didn't just redesign our brand — they helped us remember who we are. Sales are up 47% and we're relevant again.
Isabelle Célestine
Creative Director, Maison Célestine