fashion · 2024
House of Valentino
The Color of Emotion
94M
Campaign Reach
2.1M
AR Filter Uses
+67%
E-comm Conversion
8.4%
Engagement Rate
Overview
Digital campaign for Valentino's seasonal collection, exploring the house's iconic red as an emotional spectrum rather than a single hue.
Client
Valentino
Industry
fashion
The Problem
Valentino Red had become a cliché — recognized but no longer felt. The challenge was to make the world's most famous fashion color feel new, personal, and emotionally resonant.
Creative Direction
We created a 'spectrum of red' — from the barely-there blush of first attraction to the deep crimson of devotion. Each look in the collection was assigned an emotional state and a specific shade, creating a vocabulary of red that viewers could relate to their own lives.
Deliverables
Digital
- Campaign microsite
- Interactive color spectrum
- AR filter series
- Digital lookbook
Content
- Campaign film
- Social series (60 pieces)
- Print campaign
- OOH activations
StudioNoir made our audience feel red, not just see it. That's the difference between fashion and culture.
Jacopo Venturini
CEO, Valentino