beauty · 2025
Atelier Rosé
Beauty as Self-Portrait
+62%
Brand Awareness
+210%
E-commerce Revenue
+44%
Customer Retention
+38%
Average Order Value
Overview
Complete rebrand and digital platform for a prestige skincare line pivoting from clinical positioning to emotional luxury — where skincare becomes an act of self-expression.
Client
Atelier Rosé
Industry
beauty
The Problem
Atelier Rosé's clinical branding made them indistinguishable from competitors. In a market moving toward emotional connection, their science-first approach felt cold and inaccessible.
Creative Direction
We repositioned skincare as portraiture. Each product is presented as a brushstroke in a larger self-portrait. Campaign photography uses Dutch Golden Age lighting with contemporary subjects, creating tension between old-world luxury and modern identity.
Deliverables
Branding
- Complete rebrand
- Packaging redesign (24 SKUs)
- Retail experience
- Brand book
Digital
- E-commerce redesign
- Skin diagnostic tool
- Subscription platform
- Loyalty program
Our brand finally has a soul. StudioNoir gave us the confidence to be emotional in a clinical industry.
Dr. Elise Hartmann
Founder, Atelier Rosé