automotive · 2024
Aston Martin Residences
The Art of Living, Engineered
$340M
Units Sold
$50M
Penthouse Price
85%
Sales Rate
380+ Articles
Press Coverage
Overview
Brand campaign for Aston Martin's ultra-luxury residential tower in Miami — translating automotive precision and craftsmanship into architectural living.
Client
Aston Martin
Industry
automotive
The Problem
Automotive brands entering real estate face credibility gaps. How do you sell a $50M penthouse to someone who expects the same obsessive detail they find in a $300K car?
Creative Direction
We treated each residence like a vehicle — with performance specifications, material tolerances, and engineering data. The campaign uses automotive photography techniques (studio lighting, detail shots, motion blur) applied to architecture.
Deliverables
Branding
- Residential brand identity
- Sales center design
- Material sample books
- Specifications brochure
Digital
- Configurator experience
- Virtual tours
- CRM integration
- Digital prospectus
StudioNoir bridged two worlds seamlessly. Buyers told us the campaign made them feel the same way our cars do.
Marek Reichman
EVP & Chief Creative Officer, Aston Martin